Pumpkin Spice Hype

Tossing and turning, sleep eluded me. The few hours of sleep afforded me were interrupted by feelings that something was missing, that a void had yet to be filled, that one element, I knew not what, was just out of my reach. I stumbled to the bathroom, cursing the sleep lost on me. I switched on the harsh, bathroom light, squinted, groaned and gazed at my sorry self: dark circles under my eyes, tangled hair in need of a cut, style, ANYTHING to perk up my look. Even my normally rosy complexion reflected the stark, white moonlight in a very haunting way. What could this be? This restless feeling, this emptiness. Then recognition dawned on me – I hadn’t drunk a Pumpkin Spice Latte yet, and I was probably the only one left.

What is it about that damn pumpkin spice that peppers and punctuates thousands of Facebook posts and tweets, expressing how relieved and satisfied everyone is that the coffee is back? What force has overtaken normal coffee drinkers and made them passionately mad for this seasonal drink? Whenever I pass that infamous doughnut place, I see the alluring Styrofoam cups of coffee, wispy threads of steam attracting (brainwashing) the masses, the rich orange of pumpkins framing and enhancing the photos even though the coffee, thankfully, is not orange. Isn’t orange the new black or something like that?

But, wait! It’s not just coffee anymore. It’s candles, potato chips, marshmallows, air fresheners, body lotions, vodka, beer, and standards like breads, pies and cookies, too. In my search, I even came across dog biscuits. Somehow, some way, pumpkin spice M&Ms found their way into my grocery cart. It had to be the boy or maybe the girl. My husband B even snuck in pumpkin spice coffee, magically obscuring it in a paper bag, and mysteriously setting it among the rest of the coffee like I wouldn’t notice. And, now, despite the fact that I’m not a big fan of the flavor and will only consume semi-homemade pumpkin pie (canned pumpkin only, please) maybe twice before Christmas, if that, I caught myself calling B over in the supermarket to show him the new pumpkin spice raisin bread and bagels, jumping up in delight. Lighting up an apple candle, I thought, “Hmm…why don’t I buy a pumpkin spice candle?” Sometimes, I feel like I’m itching to join the Pumpkin Spice Popularity Club for no other reason than to not be on the outside looking in of my favorite “flying green mermaid” coffee shop. Has the pumpkin spice hype gained a choke hold on my conscious self? Am I the next pumpkin spice zombie victim?

Seriously, though, I understand the appeal. Summer’s over, and a crisp chill wakes us up in the morning and puts us to bed at night. We crave warm, fuzzy blankets to snuggle under and to clasp our cold hands around warm mugs of coffee. The aroma of pumpkin spice offers up that warm, comfy-cozy feeling – add it to a steaming, rich cup of coffee, and you have a winner in the spice wars and one good reason to crawl out of your warm bed in the morning. Waking up cranky kids to meet the school bus is certainly an unmatched reason for getting out of bed when it comes to the anticipation of that first sip of pumpkin spice coffee. Could many moms even manage without it?! So, excuse me, while I brew up my pumpkin spice coffee and reach for a slice of homemade pumpkin bread, filling in the gap between summer and winter. Another one bites the pumpkin spice dust…

This is an original post for JerseyMomsBlog by M.B. Sanok who is also the Executive Editor for South Jersey Mom magazine.

About M.B. Sanok

M.B. Sanok works as a stay-at-home mom attempting housework in her book-cluttered home while holding court on the phone and volunteering for the International MOMS Club. Raised in a Northern New Jersey town, she relocated to South Jersey for love and has a beautiful, mildly autistic eleven-year old daughter; a schmoozing, mischievous eight-year old son; and occasional thoughts of a third. Her current mantra: So little time to achieve greatness when my life is tied to meeting buses. Her accomplishments include being in the second grade reading class in the first grade, dressing up in full make-up as Ace Frehley from Kiss for her high school Lip Synch, writing horoscopes in college masked as one of the infamous Psycho Swamis, and, most recently, catching a fly ball with her butt at her first minor league baseball game. She started her writing career as a lowly reporter for her middle school newspaper, progressed to writing furiously in her journal and passing notes in class as a teenager, helming her college newspaper as a stressed out Editor-in-Chief, rejecting classified ads for massage parlors for a local newspaper and getting fired from her second publishing job for not remembering or knowing enough about the rival company’s secret website passwords. MB loves reading, writing, puzzles, music, and her husband, children, friends and family. She is the Executive Editor for South Jersey MOM www.southjerseymom.com magazine and a Contributing Writer for Jersey Moms Blog. She also volunteers as a State Coordinator for the International MOMS Club http://www.momsclub.org/. Some of her blogs have appeared on the MetroKids MomSpeak website which won the Gold Award for Best Blog in the 2013 Parenting Media Association’s Editorial and Design Awards Competition. The Monmouth County issue of The County Woman featured her and her blog post, “Updating My Stay-At-Home Mom Status”, in their “Woman in Profile” section in the July/August 2012 issue. She made her radio debut on March 6, 2013, on author and baby expert Blythe Lipman’s Baby & Toddler Instructions Live Internet Radio Talk Show on www.toginet.com.

About M.B. Sanok

M.B. Sanok works as a stay-at-home mom attempting housework in her book-cluttered home while holding court on the phone and volunteering for the International MOMS Club. Raised in a Northern New Jersey town, she relocated to South Jersey for love and has a beautiful, mildly autistic eleven-year old daughter; a schmoozing, mischievous eight-year old son; and occasional thoughts of a third. Her current mantra: So little time to achieve greatness when my life is tied to meeting buses.

Her accomplishments include being in the second grade reading class in the first grade, dressing up in full make-up as Ace Frehley from Kiss for her high school Lip Synch, writing horoscopes in college masked as one of the infamous Psycho Swamis, and, most recently, catching a fly ball with her butt at her first minor league baseball game. She started her writing career as a lowly reporter for her middle school newspaper, progressed to writing furiously in her journal and passing notes in class as a teenager, helming her college newspaper as a stressed out Editor-in-Chief, rejecting classified ads for massage parlors for a local newspaper and getting fired from her second publishing job for not remembering or knowing enough about the rival company’s secret website passwords.

MB loves reading, writing, puzzles, music, and her husband, children, friends and family. She is the Executive Editor for South Jersey MOM www.southjerseymom.com magazine and a Contributing Writer for Jersey Moms Blog. She also volunteers as a State Coordinator for the International MOMS Club http://www.momsclub.org/. Some of her blogs have appeared on the MetroKids MomSpeak website which won the Gold Award for Best Blog in the 2013 Parenting Media Association’s Editorial and Design Awards Competition. The Monmouth County issue of The County Woman featured her and her blog post, “Updating My Stay-At-Home Mom Status”, in their “Woman in Profile” section in the July/August 2012 issue. She made her radio debut on March 6, 2013, on author and baby expert Blythe Lipman’s Baby & Toddler Instructions Live Internet Radio Talk Show on www.toginet.com.

Comments

  1. Deanna Q Deanna Q says:

    Hilarious!! Love your mind, MB. I’m one of the immune to this craze, at least on the coffee front. Can’t stand any sticky sweet perfumey taste in my cup o’ joe! Alas, I am a fan of the pumpkin pastry, however. Especially paired with caramel. Mmmm, pastry …

  2. Beth Keklak Beth says:

    I really don’t care for pumpkin. I have a pumpkin bread recipe that I like but since it more sugar than pumpkin I’m not sure that counts.

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